“B2B versus B2C“
B2B stands for Business to (2) Business and refers to a Business selling goods or services to another Business. In the B2C (Business to Customer) model, the end user is an individual.
The result is the same for the company; they sell their product or service. However, the Business Model and the Marketing strategies are quite different.
A simple example is a farmer who grows strawberries. He can sell his entire crop to a retailer or distributor for a discounted price, in one easy transaction (B2B). Or he can set-up a small farm shop and sell punnets of strawberries to individual consumers at a higher price (B2C). The B2C model generates more money for his strawberries but requires a lot of his time.
With the B2B model, the Business needs to set-up long-term, trusted relationships with other Businesses. The B2C model requires marketing, brand recognition and advertising to attract customers.
Multiple Choice
| 1. What does B2B stand for? a) Business to Customer b) Business to Business c) Business to Consumer d) Business to Company 2. Which model involves selling goods or services to another business? a) B2B b) B2C c) B2E d) B2G 3. Who is the end user in the B2C model? a) Another business b) An individual c) A government agency d) A non-profit organization 4. What is the result for the company in both B2B and B2C models? a) They sell their product or service b) They lose money c) They break even d) They go bankrupt 5. How do marketing strategies differ between B2B and B2C models? a) They are the same b) They are quite different c) They are similar d) They are opposite | 6. What is an example of a B2B transaction? a) Selling strawberries to individual consumers b) Selling strawberries to a retailer or distributor c) Selling strawberries to a government agency d) Selling strawberries to a non-profit organization 7. What is an advantage of the B2C model? a) It generates less money b) It requires less time c) It generates more money d) It requires more time 8. What is a requirement for the B2B model? a) Marketing and advertising b) Brand recognition c) None of the above d) Setting up long-term relationships with other businesses 9. What is a disadvantage of the B2C model? a) It requires less time b) It requires more time c) It generates less money d) It generates more money 10. What is an example of a business that can use both B2B and B2C models? a) A retailer b) A distributor c) A farmer d) A manufacturer |
Matching
| 1. B2B | ___A) Quite different |
| 2. B2C | ___B) Business to Business |
| 3. End user | ___C) Generates more money |
| 4. Result | ___D) A farmer |
| 5. Marketing strategies | ___E) Requires more time |
| 6. B2B example | ___F) They sell their product or service |
| 7. B2C advantage | ___G) An individual |
| 8. B2B requirement | ___H) Setting up long-term relationships |
| 9. B2C disadvantage | ___ I) Selling strawberries to a retailer or distributor |
| 10. Business example | ___J) Business to Customer |
Unscramble Sentences
| 1. Business to Business stands B2B for. |
| 2. The end user in the B2C model an individual is. |
| 3. The result for the company the same in both models is. |
| 4. Marketing strategies in B2B and B2C models different are. |
| 5. The B2C model more money generates. |
| 6. The farmer his strawberries to a retailer or distributor sells. |
| 7. The B2B model relationships long-term requires. |
| 8. The B2C model time more requires. |
| 9. The farmer example both B2B and B2C models illustrates. |
| 10. The B2B model relationships trusted requires. |
Open Questions
| 1. What is the main difference between B2B and B2C models? |
| 2. How do marketing strategies differ between B2B and B2C models? |
| 3. What is an example of a B2B transaction? |
| 4. What is an advantage of the B2C model? |
| 5. What is a requirement for the B2B model? |
| 6. What is a disadvantage of the B2C model? |
| 7. Can you think of another example of a business that can use both B2B and B2C models? |
| 8. How does the B2B model generate revenue? |
| 9. What is the role of brand recognition in the B2C model? |
| 10.- What is a key characteristic of B2B buyers that differs from B2C buyers? |